With smappen, you can draw isochrones, isodistances and catchment areas very easily and free of charge. These areas represent how far you can go in a given time, or show everything within a certain distance of a given point. They are often used for market-analysis purposes, or for having a look at a delivery area.
To draw a travel-time area, or isochrone, go to the map.
When you’re looking at the map, go to the area-creation panel at the top left of the screen to draw your first isochrone:
Next, set your area’s starting point by choosing one of the following methods:
– Enter the address directly into the search bar.
– Enter GPS coordinates (latitude, longitude) into the search bar.
– Select a starting address from the map: right-click on the desired location > “Starting address.”
Select the “Travel-time area” mode by clicking on the corresponding button:
Lastly, select the mode of transportation and the travel time (maximum 12h):
To set a travel time of more than 2hrs, modify the time directly in the dedicated box.
Finish by clicking on the Calculate button. You’ve just drawn your first isochrone!
Drive-time calculation explanation
What drive times are based on:
• Speed limits on different road types (city streets, countryside roads, highways)
• Road types and their characteristics
• Transportation mode – whether you’re driving, cycling, or walking
• Smooth traffic conditions ensuring consistent and repeatable results at any time of day.
How they’re created:
Our system uses geographic information systems (GIS) to gather data from various sources including traffic information, and location data. This creates isochrones (travel-time areas) that show exactly how far you can travel within a specified time period.
This gives you accurate insights into actual customer accessibility rather than simple radius circles.
To go further: