Smappen VS Vision by Atlas Mapping
Territory mapping your whole team can actually use.
Franchisors are moving from Atlas Mapping to Smappen. Here’s what changes when they do.
- Easy to use. Anyone on your team can build and manage territories — no training, no consultant.
- Productive from day one. Draw your first territory in minutes. Share a report the same day.
- Data included. More than 50 socio-demographic indicators and over 4 million UK points of interest, in the plan.
30 minutes, free, no pitch.
Ease of use
Built to be used
Franchisors who switch from Atlas keep telling us the same thing: it’s clunky. Smappen is designed so anyone on your team — franchise development, marketing, operations — can build, adjust and manage territories without training. No specialist, no support ticket, no waiting.
Draw a territory by drive time, distance or postcode sectors. Reshape it by hand. Compare it against the ones already awarded. Then customise a heatmap on any dataset you choose to see where the potential actually sits.
“Smappen is much more visual and user friendly.”
Time to value
Productive from day one
Draw your first territory in minutes, generate a shareable report the same day, and start putting it in front of candidates — without relying on a consultant or a project fee.
A dedicated customer success manager gets your team up and running from the start — and stays reachable by chat, email or phone afterwards, not only when your renewal is coming up.
Already mapped your network somewhere else? We rebuild your territories in Smappen for you, free.
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Minute 5 — your first territory
Drive time, distance or postcode sectors.
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Hour 1 — a white-label report
Branded, data-backed, ready to send.
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Day 1 — in front of a candidate
No project, no consultant, no queue.
Data
The data you need, included
Both tools give you demographics and points of interest. The difference is what you pay for them, and what you can do with them once you have them.
With Smappen, the data you need comes with your plan. No separate monthly pack for health data, school data, business data or geodemographic segmentation. No per-country pack the day you start analysing a second market.
Our intuitive app also makes it easy to plot your own data: franchisees’ sales performance, customer lists, enquiry postcodes — straight onto the map.
Our points of interest also come with contact details wherever they exist, phone numbers included — so a catchment analysis doubles as a prospecting list. Atlas doesn’t provide contact details at all.
Reports
Unlimited reports, on your terms
Smappen’s reports are self-serve and unlimited: generate a white-label territory report whenever you need one, for any territory, at no extra cost.
That matters most in recruitment. When a candidate asks about a territory on Tuesday, you can have a branded, data-backed report in their inbox on Tuesday.
Self-serve
White-label
Unlimited
Feature comparison
More than one map
Atlas gives you a single map to save views on. Smappen lets you create unlimited maps, so your live network, your 2027 expansion plan and a candidate’s proposal can sit side by side instead of overwriting each other.
Your personalised metrics dashboard tracks the KPIs that matter to your model — including calculated metrics you define yourself, such as penetration rate by territory.
Live network
2027 plan
+ new map
Pricing Model
Two free plans. Two very different invoices.
Atlas has a free tier too, so this isn’t an argument about entry price. It’s about what happens next.
Monthly, no commitment — and you can pause your subscription in the months you don’t need it.
Why franchisors choose Smappen
Easy for the whole team
Build and manage territories without training. It’s the first thing switchers mention.
Unlimited self-serve reports
Live, white-label territory reports whenever you need them — not a paid, done-for-you deliverable.
Data in the plan
Demographics, points of interest and your own imports included, not billed as monthly add-ons.
POI contact details
Phone numbers on your points of interest, so catchment analysis feeds prospecting.
No lock-in
Monthly, pause or cancel anytime. Stop paying and you keep your maps on the free plan.
Support and onboarding
Real people, quickly
Chat, email or phone — and a named customer success manager for every new customer, not a queue.
One point of contact, start to finish.
Switch to Smappen.
Without starting over.
You've already mapped your territories somewhere else? We move them over to Smappen for you. No extra charge, no extra work.
The verdict
Atlas Mapping is the incumbent in UK franchising, and for a franchisor who wants a done-for-you territory plan and niche datasets, it’s a credible tool.
Smappen is built for a different job: putting territory mapping in your own team’s hands, with the data included, so you can design a territory, share it and sell it in the same week you decide to open it. That’s why franchisors are moving from Atlas Mapping to Smappen.
If that’s the job you’re hiring a tool for, the switch takes a conversation and a free migration.
UK franchisors who switched
Smappen is much more visual and user friendly. Once we had our first demo, we were instantly hooked. The information it offers is highly accurate. And the customer team's always on standby to help out straight away.
Testimonials
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