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market cannibalization with sales territories
Territory Mapping
Romain Dudek

How to avoid market cannibalization?

Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.

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Territory Mapping
Cecile Sablayrolles

How to create a UK postcode map

What is a postcode? How to build a UK postcode map? Learn how to map your territories based on UK postcode boundaries: postcode districts or sectors

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Franchising
Laurent Leclerc

Franchising 101: The Right Size for a Franchise Territory

Getting the territory size just right is crucial for your franchise success. Let’s dive into the nuances of determining the right size for a franchise territory, the importance of balancing between too small and too large, and managing territories in large cities.

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Import data on a map
Smappen News
Dan Faudemer

A New Era of Data Storage on Smappen

At Smappen, innovation is at the heart of everything we do, to offer you an ever more efficient tool to facilitate your daily work. We are therefore delighted to announce our latest evolution that will transform the way your data is managed in Smappen: secure storage of your data on

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Market Research
Nolwenn Prat

How to spot foot traffic?

Spotting foot traffic can be interesting for your business 🎯 Why is this data important and why might you need it? If your business model is based on the sale of commodity products – such as grocery, hygiene, drugstore,… – or if you evolve in a sector dependent on flow

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Market Research
Nolwenn Prat

How to prepare B2B prospecting ?

As a B2B business, one of the biggest challenges is to identify potential customers and to target them effectively. Fortunately, with geomarketing solutions like Smappen, this task has become much easier 😀 By using geomarketing tools, businesses can gather data on potential customers, analyze it, and target prospects more efficiently.

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