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Cannibalization
Romain Dudek

How to avoid market cannibalization?

Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.

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Mapping Software
Cecile Sablayrolles

How to create a UK postcode map

What is a postcode? How to build a UK postcode map? Learn how to map your territories based on UK postcode boundaries: postcode districts or sectors

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Zip Code Map
Cecile Sablayrolles

How to create a zip code map

ZIP code maps are invaluable tools for data visualization and analysis. Learn how to create a zip code map with geomarketing apps

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Franchisor
Laurent Leclerc

Franchising 101: The Right Size for a Franchise Territory

Getting the territory size just right is crucial for your franchise success. Let’s dive into the nuances of determining the right size for a franchise territory, the importance of balancing between too small and too large, and managing territories in large cities.

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Nolwenn Prat

How to spot foot traffic?

Spotting foot traffic can be interesting for your business 🎯 Why is this data important and why might you need it? If your business model

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Nolwenn Prat

How to prepare B2B prospecting ?

As a B2B business, one of the biggest challenges is to identify potential customers and to target them effectively. Fortunately, with geomarketing solutions like Smappen,

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