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Exclusive Franchise Territories vs. Protected Territories: What’s the Difference?
Properly defined franchise territories are a key part of any franchise agreement. How to choose between exclusive and protected territories?
How to Increase Franchisee Performance Across the Board
Running a franchise can be incredibly rewarding. Focus your efforts by analyzing your franchisee’s performance! Discover how.
5 Location Intelligence Challenges (And How to Beat Them)
You already know how valuable location intelligence is. Let’s explore some location intelligence challenges and see how to get ahead of them.
Site Scoring: Spotting New Opportunities with Location Intelligence
Site scoring involves breaking down a potential site for your business into criteria that help you confirm if it’s a good fit. Let’s dive in.
How to Optimize Every Deal with Sales Territory Mapping
Uncover the ideal catchment area, where your appeal is strongest and your customers are abundant.
How To Find the Perfect Location for Your Business
Uncover the ideal catchment area, where your appeal is strongest and your customers are abundant.
Introducing Our New Pricing
Today marks a big day for Smappen! We’re thrilled to announce our fresh, new pricing structure, effective immediately.
4 POI Databases You Can Pull From For Your Projects
Read on to learn more about points of interest, POI databases, and which database you should be using for your project.
The 5 Best Tools for Drawing Radius Maps
Discover what radius maps are, how they’re used, and why tools like Smappen offer the most dynamic way to harness their potential.
Points of Interest: A Comprehensive Guide to Utilizing and Maximizing Their Value
Points of interest (POIs) are more than just map markers. Discover how they drive navigation, business strategies, and everyday decisions.
Franchisors: What They Are and How to Become One
Discover what a franchisor is, how you can become one, and some of the advantages that come with this path.
7 Opportunities You Can Uncover With Location Intelligence Right Now
Ready to supercharge your business? Dive into the world of location intelligence and unearth seven thrilling pathways to growth.
How To Build Your Ideal Customer Profile With Location Intelligence
Discover the secrets to crafting a stellar Ideal Customer Profile (ICP), and unveil the synergy between ICP and location intelligence.
Franchise Territories: How to Define and Analyze Them
Franchise success is all about location, and we’ve got the scoop on defining territories that spell triumph.
5 Ways You Can Use Points of Interest
Point of interest data isn’t just for travelers. Learn how businesses can leverage this valuable resource to refine market research.
Franchisors & retailers: how to map your trade areas
Discover how to define and analyze trade areas effectively, optimize territories for growth, and utilize location intelligence for smarter decision-making.
Territory Mapping: Optimizing Sales and Franchise Growth
Explore the power of territory mapping – a game-changing approach for optimizing sales performance and franchise expansion.
How to avoid market cannibalization?
Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.
The Map Maker: What It Is and How To Use One
How do map makers work, exactly? And which one should you be using? The complete guide about map maker tools.
Cannibalization: What Is It and Should You Always Avoid It?
Market cannibalization can be detrimental to businesses, but strategies like segmentation, product differentiation, innovation, pricing optimization, and clear communication can help prevent it.
How to spot foot traffic?
Spotting foot traffic can be interesting for your business 🎯 Why is this data important and why might you need it? If your business model
Mapping Software: Transforming Data into Visual Insights
Embark on a journey into the realm of mapping software. Uncover how businesses leverage the fusion of data and geography
How to prepare B2B prospecting ?
As a B2B business, one of the biggest challenges is to identify potential customers and to target them effectively. Fortunately, with geomarketing solutions like Smappen,
How to spot your competitors
Uncover your rivals’ moves and gain essential insights effortlessly.
What a Demographic Map Is (And a Few Examples)
Businesses use spatial analysis for everything from improving their marketing campaigns to picking the right location to open a new branch.
How Spatial Analysis Works and Who Uses It
Businesses use spatial analysis for everything from improving their marketing campaigns to picking the right location to open a new branch.
What Is Geospatial Data and What Is It Used For?
Geospatial data is used for all sorts of location-based research and services, from getting directions in Maps to doing business research.
Location Intelligence Demystified: Mastering the Basics for Business Success!
Our blog post decodes the location intelligence basics, from finding your ideal spot to outshining competitors.
All you need to know about radius maps
Discover what radius maps are, how they’re used, and why tools like Smappen offer the most dynamic way to harness their potential.
Catchment Area [Business Definition] Calculator, Finder & Template
A catchment area is a geographic zone where businesses, stores, services can attract customers or users. It is an influence zone.