Smappen is very user-friendly mapping software that checks all the boxes for franchise development, where you’re building and managing territories. Its built-in data means you can also leverage it in marketing.
I was initially looking for drive time maps, and everything else looked really old. Smappen stands out because of its usability and its functionality. It’s a lot easier to start with and it just looks so much cleaner than the competition.
Smappen has been very easy to use. If I want to really impress somebody with how we plan our locations and do some geographical research, I pull the map up and do a couple of clicks here and there. It’s a pretty impressive tool.