Territory mapping built for franchises that are still growing.

Smappen helps growing franchise brands design viable, defensible territories, and sell them with confidence without the cost and complexity of legacy GIS.

Design and sell every territory with confidence

Smappen is the territory mapping tool for growing franchises or businesses who need viable, defensible territories without the cost and complexity of legacy GIS. Smappen provide an innovative, user-friendly mapping solution that seamlessly integrate insightful data and advanced features to enhance every journey.

Service, not tickets

Our job isn’t done when you sign up. It’s done when your territories are live and your team is self-sufficient.

Building in the open

We ship improvements, and most of them come straight from what customers tell us they’re missing.

Transparency

Clear pricing, no hidden fees, no “call us for a quote.” What you see is what you pay.

users every month

happy customer all over the world

heroes in the Smappen team

Smappen made from love 🫶

In 2016, engineer Dan Faudemer faced a personal challenge: finding a meeting point with equal travel time between his home and his sweetheart’s. To solve this, he created a drive-time map, making it easy to find the perfect midpoint.
As interest grew, professionals saw its potential. In 2018, Dan officially launched the company. By 2020, he partnered with Laurent Leclerc, shifting the focus to businesses and franchises, adding specialized features like automated market analysis.
With growing success, Smappen expands its business internationally. 🚀

We believe in

Four convictions shape everything we build.

Territory Viability

A territory has to be viable — and defensible.

Every territory you sell is a promise: enough opportunity for the operator to succeed, and a boundary you can defend if it's ever questioned. That starts with real data — demographics, points of interest, competition — not a line drawn from memory.

Fair Pricing

You shouldn't pay for complexity you don't need.

You need the right territory, fast, at a price that makes sense for where you are. Fair pricing, monthly subscription, no setup fee, no lock-in.

Time saving

Time to value should be measured in minutes.

our first territory shouldn't take a kickoff call, a configuration project, and a two-week wait. With Smappen you map it yourself, today — and when a candidate is on the line, you've got a map to send before the conversation cools off.

Scaling

Your tool should grow with your network.

The territory questions don't stop after the first unit — they follow you across states and into new countries. Smappen works the same way in the US, Canada, the UK, Australia, France and Belgium: one platform, one logic, presentation-ready everywhere.