Reliable Location Data for Smarter Territory Planning
Map, validate, and grow your network with trusted up-to-date data.
Demographic Data You Can Rely on
Smappen provides demographic data designed for confident territory decisions. Curated datasets are automatically updated and applied directly to each territory, so your analysis always reflects the latest population and market realities.
Consumer & Population Data
Everything you need to size and validate franchise territories — from demographics and income to housing and labor force.
Population
By age, gender and more.
Household
By age, gender and more.
Income
By average and medians, household and more.
Labor Force
By employment status, industry, occupation and more.
Commuting & Mobility
By mode of transport to work, travel time between home and workplace, work-from-home indicators.
Housing and Dwellings
By dwelling type, year built, occupancy status, housing value or rent, vehicle ownership.
Ethnicity & Origin
By ethnic origin, race or ancestry indicators.
Education
By highest level attained, enrollment status, age group.
Smappen territory data sources by market: United States — U.S. Census Bureau, ACS 5-year (2024), LODES (2023), ZBP (2023). Canada — Statistics Canada (StatCan), Census 2021. United Kingdom — Office for National Statistics (ONS), Census 2021 (England, Wales, Northern Ireland), Census 2022 (Scotland). Australia — Australian Bureau of Statistics (ABS), Census 2021. France — Institut National de la Statistique et des Études Économiques (INSEE), Recensement 2022. Belgium — Statbel, Direction générale Statistique, Census 2021–2023.
Business Demographics
Business Count
Total number of businesses within any territory you draw. Adjust your zone until it holds enough customers to support a franchisee's unit economics.
🇺🇸US onlyBusiness Sectors
Industry breakdown across 20 primary sectors (NAICS classification). Verify that a territory has enough businesses in the right industry. Not just total volume, but the specific customer type your model needs.
🇺🇸US onlyCompany Size
Distribution of businesses by employee count, so you can check whether businesses in a specific area match your target customer profile.
🇺🇸US only👉 View our detailed data coverage and definition in the Help Center.
Find White Space and Spot the Competition
Smappen shows the businesses and services operating inside each territory through detailed Points of Interest (POI) data. Explore POIs directly on the map to identify direct competitors, complementary businesses nearby, and underserved markets with no current coverage. This makes it easy to spot underserved zones and prioritize expansion areas. Business lists can be downloaded for outreach and activation.
Build the Metrics That Match Your Franchise Model
No two networks evaluate territories the same way. My Metrics lets you combine your internal data with demographic and POI data to create custom indicators that help you assess territory potential. Calculate metrics such as consumer expenditure potential, penetration rates, or location-based ratios to assess and compare territories faster. Visualize these indicators as heatmaps to surface outliers and high-potential areas.
Map Your Internal Data Directly on Your Territories
Smappen lets you map your prospects, clients, and internal data directly onto your territories. By connecting your CRM or importing your own datasets, every lead, account, or location becomes part of your map. With native HubSpot integration and flexible data imports, your map reflects your territories as they actually operate.
Need Something Specific?
Smappen is built around a carefully curated set of datasets that support the majority of territory planning use cases and we’re always open to adding more.
Have a specific use case in mind? Let’s chat.