Smappen helps you grow your franchise network with confidence
Design your network, analyze your market, and grow your franchise.
- 4.9 on Capterra · Trusted by 500+ franchise brands · No mapping expertise required
Design your network
Territories, locations, catchment areas, and expansion plans. Draw, adjust, and organize your network in one place.
Draw driving, walking & cycling areas ➜
Set a distance by car, bike, or foot and instantly map the area you can reach from any location.
Create travel-time areas ➜
Set a driving, cycling, or walking time and instantly draw the area you can reach from any location.
Create a radius map ➜
Set a distance from any location and instantly draw a circle on the map to visualize your coverage area.
Draw custom areas ➜
Create custom territories directly on the map. Draw any shape to match your specific boundaries and constraints.
Create territories by ZIP code ➜
Select ZIP codes, and other administrative boundaries to quickly build precise territories on the map.
Import your territories ➜
Bring existing areas into Smappen with KML files. Keep your territories and catchment areas without having to recreate them.
Create areas in bulk ➜
Upload an Excel file with your locations and instantly generate your areas.
Manage areas and folders ➜
Sort your territories into folders, adjust colors and visibility, and keep every map organized as your network grows.
Analyze your market
Analyze any territory’s population, competition, and demand, and overlay your own locations to see where to expand next.
Analyze the population ➜
Select any territory and instantly see the population data behind it.
Analyze the competition ➜
Search millions of businesses and services by category or name, and see who’s already operating in and around your territory.
Plot your own data ➜
Import customers, sales, or locations from Excel or HubSpot, and see them on the map alongside demographics and competition.
Create custom metrics ➜
Turn your own criteria into a viability score for every territory and compare markets at a glance instead.
Spot overlaps ➜
Spot cannibalization or coverage gaps between territories.
Visualize density ➜
Turn demographics, competition, imported data, or custom indicators into a color-coded map and instantly spot where concentration is highest.
Grow your franchise
Hand candidates a branded report, ZIP code coverage, and business data, pulled straight from your market analysis.
Create a territory report ➜
Give candidates a ready-to-share report, branded with your logo and colors.
Share your map ➜
Give anyone a live view of your map: a public link, a website embed, or full edit access for collaborators.
Build prospect lists ➜
Hand off a ready-to-use business list with names, phone numbers, websites, addresses to your franchisee, so they can start prospecting.
Export ZIP coverage ➜
See every ZIP your territories cover, across your entire map, in one Excel file.
Smappen AI ➜
Ask where to open next in plain words, and Smappen AI answers right on your map.
