For Franchise Consultants

Give Every Client a Territory System They Can Defend

You help emerging brands become successful franchises. Territories are the foundation of that work. Smappen is how you build them: viable, defensible, and ready for your client's first franchisee.

Trusted by growing brands

85,000+ users mapping with Smappen
1,200+ brands & networks
7 countries, one platform
Minutes to your first territory
Whole Foods Market logo
Easystorage logo
XPO Logistics logo
Crumbl Cookies
1 tom plumber
Purpose Brands logo

Why it matters

The territory work is where your expertise shows.

Clients hire you to turn a business into a franchise that scales. The territories are the foundation. They have to be viable enough to sell, and solid enough to hold up when someone pushes back.

With Smappen, territories are built on each client’s franchise logic, delivered under your brand, at a price you can recommend to a young brand without flinching.

WHAT YOU DELIVER

Built for the stage your client's network is actually in.

Territories that protect your network

Territories built on how each brand operates

Define territories the way each brand actually operates — by drive time, population thresholds, zip codes, or your own criteria. Limit overlap, surface white space, and give every franchisee enough market to succeed.

Priced for where you are today

One tool for every client and every market

Manage all your clients from one place, and map across the US, Canada, UK, and Australia without switching platforms. Data layers are cross-checked and updated regularly, so what you deliver is data-backed, not guesswork.

Your first territory, mapped today

Reports that carry your branding

Export territory maps and reports branded exactly how you want: your consulting logo and colors, or your client's. What you hand over looks like your work, because it is. It's the asset your clients present to candidates.

One platform for your whole journey

Priced so you can actually recommend it

Monthly subscription, no annual commitment, no setup fee. Stage-appropriate for the brands you serve — which means you can put it in front of a young client without flinching at the price.

HOW IT WORKS FOR YOU

How franchise consultants use Smappen.

From the first client call to the report you hand over.

Smappen Heatmap
SETTING UP A NEW CLIENT

Build a territory system your client can defend

Design territories the way each brand actually operates: by drive time, population thresholds, zip codes… Limit overlap, surface white space, and apply a consistent methodology, the kind that holds up when a franchisee questions a boundary.

Franchise Report Smappen
HANDING OVER THE WORK

Deliver a branded territory analysis report

Export territory maps and reports branded with your logo and colors, or your client’s. What you hand over looks like your deliverable, the asset your clients present to candidates and brokers with confidence.

“

Smappen has been a revelation for our franchise consultancy. Its ease of use and functionality, coupled with the brilliant support provided by the Smappen team, leave their competitors in the dust!

BM Brendon McHugh Regional Director, Lime Licensing Group
“

Partnering with a great territory mapping service like Smappen makes creating and updating territory maps efficient, accurate and easy! Franchisors that have their operations and systems dialed in will be much more successful as they begin to scale!

MB Melissa Blum VP of Franchise Expansion, FranServe

Let's build something your clients can stand behind

Whether you’re mapping territories for your clients or recommending the tool they’ll use themselves, Smappen makes the territory work faster, cleaner, and defensible — under your brand.
We already work with consultants and partners across the franchise industry.
Let’s talk about how Smappen fits yours.

Your questions, answered

Can I use one account for multiple clients?

Yes. Manage all your client work from one place, map territories for as many brands as you’re advising, without juggling separate tools or logins.

Can I put my own branding on the reports?

Yes. Export territory reports with the logo and colors you choose: your consulting brand or your client’s. What you hand over looks like your deliverable.

Do my clients or I need GIS skills to use it?

No. Smappen is built for people who understand franchising, not GIS. Whether you build the territories or your client does, the first one takes minutes.

What if a client wants to run it themselves?

Smappen is self-serve and priced for their stage, so you can point them to it and stay in an advisory role instead of doing the mapping yourself.

Which countries does Smappen cover?

The US, Canada, UK, Australia, France, Belgium, and Spain — all in one platform, so you can map a new state or country without switching tools.

Is there a partner program for consultants?


We already work with consultants and partners across the franchise industry. Reach out and we’ll set up an arrangement that fits how you work.