FOR RETAIL NETWORKS
Know the Trade Area Before You Sign the Lease
A new store is a five-year bet on one street corner. Smappen shows you who lives inside the trade area, and who's already selling to them. Draw your first trade area in minutes, with no GIS team and no annual contract.
Why it matters
Every good store starts with a good market.
You can fix your pricing, your staffing, and your window display. You can’t fix a location.
The chains that grow well answer two questions before they sign: how many of the right people can actually reach this store, who’s already selling to them. Smappen is where you answer them.
WHAT YOU GET
Built for the way retail networks actually grow
See the real trade area
Build your trade area by drive time, walk time, or your own boundaries, then read what's inside it: population, age, households, income, and the businesses already there.
Pay for what you need
No data purchase on the side, demographic data and points of interest are included. A monthly subscription that fits the decision in front of you instead of an enterprise contract you'll use twice a year.
Start mapping the day you sign up
Log in, type an address, and you've got a trade area with numbers behind it. No implementation project, no GIS training. Your real estate, ops, and marketing people all work off the same map.
Works for two stores or two hundred
Map your whole network in one view and keep the same method as you add locations. Cross a state line or a border and nothing changes: the US, Canada, the UK, and Australia sit on the same platform.
HOW IT WORKS FOR YOU
How retail teams use Smappen.
Different questions, same job: know the ground before you commit to it.
Compare candidate locations side by side, on the same criteria.
Drop each address on the map and build its trade area the way your customers actually travel. Read the population, the demographic profile, and the competing businesses inside each one. Two sites that look identical on a listing rarely look identical once you see who’s in reach. Walk into the lease negotiation with numbers, not impressions.
Find the white space, and see the overlap before it costs you.
Put every store you operate on one map with its trade area, and the gaps show up on their own. So does the overlap: when two trade areas cover the same households, you know how many of that new store’s households an existing one already serves. Grow into the markets you don’t serve yet instead of splitting the ones you do.
Turn the map into a document a landlord, a board, or a partner can read.
Export a clean report for any location: the trade area, the demographic breakdown, and the competitive picture, with your own branding. It’s the same file whether you’re justifying a site to your management team, negotiating with a landlord, or showing a partner what the market looks like.
Testimonials
Your questions, answered
Population, age, households, and income come with the platform, along with points of interest so you can see the businesses already operating in a trade area. It’s cross-checked and updated regularly. No separate data purchase, no per-report fee.
Yes. Build a trade area around each candidate address using the same rule, then read them side by side on population, demographic profile, and competition.
Yes. Map your current locations with their trade areas, and the overlap is visible on the map. You’ll see which households two stores would share before you open the second one.
Yes. Import your locations from Excel or a KML file and map them alongside the trade areas you build.
The US, Canada, UK, Australia, France, Belgium, and Spain — all in one platform, so you can map a new state or country without switching tools.
Smappen is a self-serve subscription — choose monthly or annual billing. No setup fee, no mandatory consulting. → Take a look at our pricing.
