FOR MULTI-LOCATION MARKETING TEAMS
Win every market, one location at a time.
Your locations perform when the marketing fits the ground they sit on. Smappen gives your team the tools to build it: geo-targeted ad zones, local campaigns built on real demographics, and ready-to-work prospect lists — all tied to each location's exact area.
Why it matters
No two locations sell to the same market.
Your locations perform when the marketing fits the ground they sit on. Smappen gives your team the tools to build it: geo-targeted ad zones, local campaigns built on real demographics, and ready-to-work prospect lists — all tied to each location’s exact area.
WHAT YOU GET
Built to run marketing location by location.
Target down to the zip code
Draw any area by drive time, radius, or zip code, and read the population, demographics, and businesses inside it. Export the exact zip codes into Google Ads or Meta, so every dollar works where a location can actually serve.
Pay for what you need
No GIS expertise, no mandatory consulting, no annual lock-in. A monthly subscription and fair pricing that fits the marketing job in front of you, not an enterprise contract you'll never fully use.
Start the day you sign up
Log in and draw your first campaign zone in a few clicks. In-app guidance and an optional onboarding call are all it takes — your team is running local plans on its own within a day, in a workflow that already feels familiar.
Works across every location and market
Run the same playbook for two locations or two hundred, and keep it consistent as you grow. Map a new state or country (US, Canada, UK, Australia) on the same platform, same logic, no new tool to learn.
HOW IT WORKS FOR YOU
How marketing teams use Smappen.
Whatever the campaign, the job is the same: know the area, then spend where it counts. Here’s how Smappen gets you there.
Target inside the lines, not across the whole metro.
Open any location’s area and export its exact zip codes, then import them into Google Ads or Meta as your targeting list. Adjust the zone to match reality on the ground and see who’s actually inside it before you spend. Every location’s budget runs where it can serve, not past it.
Set budgets on real volumes, not a flat split across sites.
Before you allocate, read how many people each zone actually reaches and what kind of market it is. Fund the areas with the most opportunity, right-size the rest, and walk into every plan with numbers behind the number. Sharper targeting, lower cost of acquisition, better return on ad spend.
Give every location a call list, not a blank map.
Pull the local businesses and prospects inside a location’s area — names, addresses, phone numbers, websites — and export them to Excel. Local teams open a new market with people to call ; established ones get a refreshed list to keep prospecting. One more way marketing supports the field.
Smappen isn't just valuable for franchise development. We also use it operationally to build referral programs for new owners. Once a territory is established, we can pull targeted local business data and turn it into outbound call lists that help generate referrals.
The franchisee gets a clean Excel table — company name, website, address, phone number. It makes prospect lists for corporate contracts you can use immediately.
Smappen lets us optimize our ad spend by building geographic targets down to the zip code. After it worked on our paid search campaigns, we rolled the same strategy out to Facebook, Instagram, and Pinterest.
Your questions, answered
Yes. Draw an area by radius, drive time, or zip code, and export the exact zip codes to Excel — then drop them into Google Ads or Meta so each campaign runs inside the area a location can serve.
It’s built in. Population, demographics, and points of interest come with the platform and are cross-checked and updated regularly. No separate data purchase, no per-report fees.
Yes. Search businesses and services inside any area and export a clean list — names, addresses, phone numbers, and websites — to Excel, ready for your local teams to work.
Yes. Add users to a single account so your whole marketing team works off the same areas and exports.
No. Smappen is built for marketing teams, not analysts. You’ll draw your first campaign zone the same day you sign up.
Smappen is a self-serve subscription — choose monthly or annual billing. No setup fee, no mandatory consulting. → Take a look at our pricing.
