For Master Franchisees & Regional Developers

Turn Your Master Territory Into a Rollout Plan

You bought the rights to develop a whole region. Smappen helps you split it into viable sub-territories, decide where each franchisee goes, and track the whole development schedule in one place.

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Smappen app for Master franchisees

Trusted by growing brands

85,000+ users mapping with Smappen
1,200+ brands & networks
7 countries, one platform
Minutes to your first territory
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Why it matters

Your agreement gives you a region. Your franchisees need territories.

Your franchise agreement sets the geography and the schedule. Hit the milestones and the region stays yours. To get there you need several territories, each clearing your brand’s bar.

Smappen is where you draw them, check them, and see the whole plan.

HOW IT WORKS FOR YOU

How master franchisors use Smappen.

Territories that protect your network

Territories built on how each brand operates

Define territories the way each brand actually operates — by drive time, population thresholds, zip codes, or your own criteria. Limit overlap, surface white space, and give every franchisee enough market to succeed.

Priced for where you are today

One tool for every client and every market

Manage all your clients from one place, and map across the US, Canada, UK, and Australia without switching platforms. Data layers are cross-checked and updated regularly, so what you deliver is data-backed, not guesswork.

Your first territory, mapped today

Reports that carry your branding

Export territory maps and reports branded exactly how you want: your consulting logo and colors, or your client's. What you hand over looks like your work, because it is. It's the asset your clients present to candidates.

One platform for your whole journey

Priced so you can actually recommend it

Monthly subscription, no annual commitment, no setup fee. Stage-appropriate for the brands you serve — which means you can put it in front of a young client without flinching at the price.

HOW IT WORKS FOR YOU

How master franchisees use Smappen.

Smappen Heatmap
Divide your region fairly

Spot where there’s real room to grow, and size it right backed up with data

Pinpoint the right spot before you commit. Outline any area by drive time, radius, or zip code and instantly see the population, demographics, and competitors inside it — so you’re comparing real markets side by side, not betting on a hunch.

Franchise Report Smappen
Presenting to candidates

Show candidates exactly what they're buying

Turn any area into a clean, branded map and a demographic snapshot you can send a candidate. They see exactly what they’re getting, run their own due diligence, and walk into their bank with official numbers behind them.

Managing & expanding network

Keep every area straight, and grow without starting over

See your whole territory footprint at a glance: what’s open, sold, reserved, or still in play. Answer a territory question in minutes, and spot a conflict before it happens. When you’re ready to expand, nothing changes: map a new state or country across the US, Canada, UK, or Australia on the same platform, same logic.

“I can cut and dice the territory map — so I've got inquiries, I've got deposits, I've got territories granted, and I've got studios opened, all in the same mapping, and I can cut and dice it however I want.”

Mark Holland  ·  Master Franchisee at Body Street Franchise UK

Create your first territory in minutes

Your questions, answered

Can I use one account for multiple clients?

Yes. Manage all your client work from one place, map territories for as many brands as you’re advising, without juggling separate tools or logins.

Can I put my own branding on the reports?

Yes. Export territory reports with the logo and colors you choose: your consulting brand or your client’s. What you hand over looks like your deliverable.

Do my clients or I need GIS skills to use it?

No. Smappen is built for people who understand franchising, not GIS. Whether you build the territories or your client does, the first one takes minutes.

What if a client wants to run it themselves?

Smappen is self-serve and priced for their stage, so you can point them to it and stay in an advisory role instead of doing the mapping yourself.

Which countries does Smappen cover?

The US, Canada, UK, Australia, France, Belgium, and Spain — all in one platform, so you can map a new state or country without switching tools.

Is there a partner program for consultants?


We already work with consultants and partners across the franchise industry. Reach out and we’ll set up an arrangement that fits how you work.