With Smappen, you can find businesses and services in your area to better understand your surroundings, identify competitors, spot potential partners or prospects, and assess the potential of your location.

Here’s how:

1. Select the area you want to analyze.
2. Go to the Analysis tab and click on “Points of Interest”.
3. Click “New Search”, this is where you define what you’re looking for.

Setting up your search:

You can choose a category, like schools, grocery stores, or restaurants, or combine it with a specific name if you’re looking for a particular company.

Let’s look at two examples:

Example 1: Finding competitors

Say you run a pizza restaurant and want to check out the competition.

• Type “pizza” as your keyword.
• Select the relevant results from the suggestions (you can pick multiple).
• Give your search a name and save it.

Example 2: Targeting a specific business

Now let’s say you want to find Pizza Hut locations.

• Choose “pizza” as the category.
• Enter “Pizza Hut” in the name field.
• Name your search and save it.

Pro Tip:

You can also use this feature to find potential partners, good neighbors, or prospects, just enter the right keyword based on what you’re looking for.

Once your searches are saved:

• Results will appear automatically on the map — not just in your selected area, but also nearby.
• You’ll see the number of results inside your area displayed clearly on your search.
• Want more info on any business? Just click on it directly on the map or Export the full list of results as an Excel file by clicking the arrow icon on the right of your search line. The file includes: business name, phone number, website (if available), and address.

You can also customize how your search results appear:

• Change the color of your search by clicking the colored circle next to the search name.
• Add a logo to make it visually distinctive.
• Show or hide results on the map.
• Edit keywords to refine your search.
• Or simply delete a search when it’s no longer needed.

And that’s it!
With these tools, you can quickly analyze your area, understand your market landscape, and make smarter, data-driven decisions.