With Smappen, you can analyze the demographics of any area to better understand your surroundings, confirm that your target audience is present, and assess the potential of a location.

Here’s how:

1. Select the area you want to analyze.
2. Open the Analytics tab, then go to “Demographics”.

What you’ll find:

• Population:
  Get key insights such as total population, average income per person, age distribution, and gender breakdown.
• Employment:
  See how many people are employed, how many work within the selected area, and in which sectors or industries.
• Households:
  Understand the composition and types of households within the area.
• Housing:
  View details on the number of dwellings, ownership vs. rental rates, number of rooms, and year of construction.

You can export all this data and more into an Excel file for deeper analysis. Just go to the “Export” tab and click “Export”.

If you want to analyze a different area, simply select it. The data will refresh automatically.

Need to explore another country? Just create an area there, the demographic data will follow. Smappen currently provides population data for the United States, United Kingdom, Canada, France, and Belgium.

Pro Tip:

Enhance your analysis with the heatmap. It lets you visually explore population density for specific demographics—for example, males aged 50 to 54.
To close the heatmap, just click the X.

Now, you have all the tools you need to effectively analyze demographics in your area!