Feature available in: PRO plan
The Heatmap provides a intuitive way to analyze data using colors. By displaying density levels, you will be able to quickly spot where your target audiance is most concentrated
1 – To display the heat map, click on the “Heatmap” button located at the bottom left of your screen
2 – Select the density you want to analyze. Take your pick!
- Population density
- Median household income
- Median age
- Unemployment rate
- Average family size
- Housing owner rate
3 – Voila! The results pop up on your map like magic!
You can quickly determine in which area(s) your target audience is concentrated
4 – Creating zones based on the Heatmap is also possible.
- Display the heatmap on the map.
- Select “Add an area”.
- Choose either a manual area or an administrative area based on the zip codes.
To go further: