Smappen VS GbBis (360FRANTerra)
See how easy it is to grow your business with Smappen.
- Comprehensive insights. Map your territories using radius maps, travel-time areas, or ZIP/Postcode boundaries. Visualize up-to-date US and Canadian demographics, and share your insights in a professional area analysis report.
- Modern and intuitive. Designed to be picked up quickly by your team, minimal learning curve guaranteed.
- Flexible and affordable subscription: Monthly access with no long-term commitment. Cancel at any time.
Why choose Smappen over GBbis
Intuitive online platform
Instant & unlimited reports
Reliable and up-to-date data
Real people, quick support
Smappen and GbBis are both tools franchisors use for territory mapping and market analysis.
But they’re built for different needs and different stages of franchise growth.
Smappen is a modern, flexible, self-serve platform that empowers your expansion and real-estate teams to iterate quickly and independently.
GbBis is a long-established solution that’s often delivered as a consultant-configured system with fixed datasets and annual commitments.
Here’s a direct comparison so you can decide which fits your current franchise priorities.
How Do Smappen & GbBis Compare?
FEATURE COMPARISON
More tools to get the job done
Smappen and 360FranTerra by GbBis are both built to help franchisors make smarter decisions when planning and managing franchise territories. With both platforms, you can create, manage, and monitor territory potential using data-driven maps.
Where Smappen goes further is in reporting. Smappen offers unlimited downloadable area analysis reports, going beyond basic demographic data. In addition to population insights, reports include points of interest, businesses, and services located within each territory as well as their contact details when available, at no extra cost. This richer, more actionable data makes it easier to assess territory viability and share clear insights with your potential franchisees and internal teams.
Data Offer
Access comprehensive and global data
Smappen combines US and Canadian demographics with rich Points of Interest data in one place. Users get ongoing updates (POI refreshed quarterly; census/market data refreshed annually), and your team can add, remove, or recombine metrics any time without needing support intervention. GbBis has long-standing data partnerships and often includes extensive demographic, business segmentation, and third-party data. Because the tool is typically configured by their team upfront, customers get a broad dataset but it’s often fixed once delivered, with limited ability to self-serve changes afterward.
Pricing and Commitment
Flexible plans that fit your budget
Smappen offers monthly subscriptions with no commitment, starting at affordable levels for small and scaling businesses. The best part? Smappen has a free forever plan, perfect for those just starting out or needing basic territory mapping features. If you are looking to grow your business, you can upgrade to the Essential plan at $99 per month or the Pro plan at $199 per month, both of which offer excellent value for money. This makes it an attractive choice for scaling networks that want to test and grow without a heavy upfront cost. GbBis typically sells annual contracts with significant upfront configuration costs. This can be a strong fit for large enterprises, but less so when your network is still evolving territory logic or budget clarity.
User Interface
Navigate with ease
Smappen is designed to be easy-to-use and intuitive, reducing learning curves and getting teams productive quickly. Your team can draw territories, build reports, and iterate without waiting for external help. GbBis’ interface reflects its long history. Many prospective customers describe the experience as more complex and slower to adopt. Because the system is set up beforehand, ongoing changes often require coordination with their team, leaving you with less control and delaying your start.
Customer Support
Get help right when you need it
Good customer support can make all the difference, and Smappen delivers in this area. Get in touch via chat, email, or phone and Smappen’s dedicated support team will help you set up, review your use cases, and share their best practices. They’re known for their responsiveness and willingness to go the extra mile to help you grow your business.
Customer support is built into your experience, not a paid add-on ticket system, so you stay in control of your budget while still getting help when needed.
The Smappen vs. GbBis verdict
Smappen offers a modern, flexible alternative that’s easier to adopt across your organization, without long-term commitments, making it ideal for growing brands and multi-region expansion.
Smappen is often chosen by:
– Emerging or scaling franchise networks seeking autonomy (vs. large, mature networks with established processes for GbBis)
– Franchises that want predictable pricing and flexibility
– Expansion and real-estate teams where speed of iteration matters
Ready to grow your franchise business with Smappen?
Why Customers Love Smappen
