Activ Marketing
Activ Marketing is a UK-based marketing agency with a unique franchise model.
The company provides centralised marketing services to clients while also empowering local franchisees to run their own businesses, supported by Activ’s tools, strategy, and expertise.
- Headquarters: United Kingdom
- Franchise model: Local marketing service franchise
- Speciality: Marketing services and franchise support
James Beeson
Client Success Manager at Activ Marketing
As Client Success Manager, James oversees client relationships, coordinates projects across the business, and supports franchisees with the strategies and tools they need to grow. He also plays a key role in helping prospective franchisees evaluate and understand their territories.
The challenge
For Activ Marketing, the success of their franchise model depends on location. One of their franchise packages requires each franchisee to operate within a specific geographical area.
Before using Smappen, mapping these territories was a complex, manual process. James and his team needed a way to:
- Define clear operational areas for franchisees.
- Visually present these territories to prospective partners during the sales process.
- Assess local business ecosystems to ensure new franchisees had strong growth potential.
James explains:
“We needed to map out an area of operation for our prospect franchisees in a way that was clear and visual. The goal was to help them see exactly where they’d be working and understand the business opportunities around them.”
At the same time, the team wanted a solution that would be fast, user-friendly, and accurate—without requiring complex GIS expertise.
The solution
Discovering Smappen
The Activ team first heard about Smappen through other franchise networks. After a demo, they were immediately convinced:
“Once we had our first demo, we were instantly hooked. We logged our subscription straight away.”
Visualising and validating territories
Smappen now underpins Activ Marketing’s franchise territory process. When a prospective franchisee expresses interest, James:
- Maps the geographic area directly in Smappen.
- Analyses local business data, identifying complementary opportunities for the franchisee.
- Shares a visual map during discussions, helping prospects clearly understand the territory’s potential.
The team particularly values the platform’s intuitive interface:
“It’s a bit of a game changer for us because it’s so user friendly. And the information it offers is highly accurate as well.”
The results
Since implementing Smappen, Activ Marketing has transformed how it approaches franchise territory management:
- Faster onboarding: Defining and presenting territories to new franchisees is now immediate and visually compelling.
- Improved franchisee confidence: Prospects can see their market potential at a glance, making conversations clearer and more persuasive.
- Enhanced support: With Smappen’s accurate local business data, Activ can guide franchisees toward the best opportunities in their region.
Additionally, James highlights the quality of Smappen’s support:
“Whenever I’ve had a question or needed something clarified, the team’s always on standby to help out straight away.”
Smappen according to James
“Smappen is a game changer for our franchise model. It’s user friendly, accurate, and makes it easy to show prospects the potential of their territory. It’s become an essential tool for how we grow and support our network.”
James Beeson
Client Success Manager at Activ Marketing
