Case Study

From chaos to clarity: How One Source Moving Solutions Builds Bulletproof Franchise Territories with Smappen

One Source Moving Solutions

One Source Moving Solutions is a women- and Canadian-owned franchise operating in the move management industry. Unlike traditional movers, One Source offers a comprehensive suite of services that supports the entire moving journey — from sorting and packing to online auctions, estate clear-outs, transportation, and full unpacking and setup.

  • Markets served: Canada (primarily Ontario; Calgary, AB)
  • Current network: 27 franchisees, 18 signed territories, 14 currently open
  • Specialisation: Seniors, professionals, and families in transition

Sarah Carriere

Director of Franchise Development at One Source Moving Solutions

Sarah leads all franchisee onboarding, training, and ongoing support at One Source. She is the primary point of contact for every franchisee in the network and is responsible for defining, structuring, and validating territories before any agreement is signed.

The challenge

In a service-based franchise like One Source Moving Solutions, territory structure isn’t a formality — it’s the foundation of a franchisee’s entire business.

“If a territory is not structured properly, you’re pretty much setting that franchisee up for failure right out of the gates.”

One Source defines its territories by population and postal code, with careful attention to the specific professional networks — retirement communities, long-term care facilities, real estate brokerages — that are critical to a franchisee’s success. Getting those boundaries wrong doesn’t just create confusion; it creates conflict.

Before adopting Smappen, Sarah was building territories manually:

  • Cross-referencing the Statistics Canada website for population and postal code data
  • Drawing maps by hand, listing every street and cross street
  • Writing out driving directions to verbally describe each territory boundary

The result? Each territory took two to three hours to create — and franchisees often needed to see multiple options before signing.

“I had to draw out a map by hand and list all of the streets, all of the cross streets, and then also describe basically — if you were a person driving around that territory — what would that map be?”

Sarah had previously trialled another mapping tool, which reduced some of that manual work but introduced new frustrations: a difficult interface, poor usability, and features that didn’t quite fit. At a Canadian Franchise Association conference, she asked peers for recommendations — and left without a clear answer.

Then she came across Smappen on LinkedIn.

The solution

After booking a 30-minute demo and spending a week exploring the platform, Sarah made the switch. What followed was an unexpectedly smooth transition.

“My representative helped me transfer all of the existing maps I had with my previous tool into Smappen. It was a very easy transition. I didn’t have to do much at all, in all honesty.”

Within one to two hours, Sarah felt fully comfortable with the tool.

Define territories with precision

Using postal codes and population data, Sarah can now draw accurate, defensible boundaries — including the nuanced decisions that used to cost hours of manual work.

“Do I incorporate three streets over to the west or five streets over to the east? The Point of Interest feature has really helped us define those boundaries.”

Identify what matters inside each territory

The Points of Interest feature allows Sarah to search for specific business types — retirement communities, long-term care facilities, real estate brokerages — directly within a territory. This turns territory design into market analysis.

“It has really helped us understand where retirement communities are, where long-term care communities are, where real estate brokerages are — to better solidify those boundaries.”

Give franchisees clarity before they sign

Every franchisee at One Source now receives a clear, visual territory map with transparent boundary definitions and market metrics before signing their agreement. No ambiguity. No room for conflict.

The results

Since moving to Smappen, One Source Moving Solutions has transformed the way it designs, presents, and defends its franchise territories.

  • Territory creation time reduced from 2–3 hours to a fraction of that — no more hand-drawn maps, manual street lists, or Statistics Canada lookups

  • Faster onboarding conversations — franchisees can see exactly what’s in their territory and what opportunities exist before committing

  • Stronger franchisee confidence — clear boundaries and data-backed POI analysis mean fewer disputes and more trust in the system

  • Accessible for the whole team — staff who aren’t tech-savvy use Smappen without issue

“I would highly recommend looking into Smappen for someone who is still manually structuring those territories — because there is an easier way, and it has more benefits than just building out those territories.”

And on top of all that? Smappen came in at a lower price point than the alternatives Sarah had evaluated — making it an easy decision on every front.

“Lower costs, user-friendly, more features. All around, it was an overall benefit to make the transition.”

Smappen according to Sarah

“Lower costs, user-friendly, more features. All around, it was an overall benefit to make the transition.”

Sarah Carriere
Director of Franchise Development at One Source Moving Solutions

One Source Moving Solutions is an emerging Canadian franchise with 27 franchisees across Ontario and Calgary, with plans to expand West and into the United States.

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