{"id":13198,"date":"2026-09-24T08:20:10","date_gmt":"2026-09-24T08:20:10","guid":{"rendered":"https:\/\/www.smappen.com\/fuentes-de-datos\/"},"modified":"2026-10-20T12:24:13","modified_gmt":"2026-10-20T12:24:13","slug":"fuentes-de-datos","status":"publish","type":"page","link":"https:\/\/www.smappen.com\/es\/fuentes-de-datos\/","title":{"rendered":"Fuentes de datos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13198\" class=\"elementor elementor-13198 elementor-11402\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b65be9f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b65be9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab4d8ed\" data-id=\"ab4d8ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14290d9 elementor-widget elementor-widget-heading\" data-id=\"14290d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Datos fiables<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be19f52 elementor-widget elementor-widget-heading\" data-id=\"be19f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">para dise\u00f1ar mejor tus territorios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a691ff elementor-widget elementor-widget-text-editor\" data-id=\"1a691ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-guideflow-uid=\"1\">Identifica, verifica y ampl\u00eda tu red con datos fiables y actualizados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca530fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca530fe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d24c321\" data-id=\"d24c321\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b15e47 elementor-widget elementor-widget-spacer\" data-id=\"1b15e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d4afd elementor-widget elementor-widget-heading\" data-id=\"a4d4afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Datos demogr\u00e1ficos en los que puedes confiar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57589b3 elementor-widget elementor-widget-text-editor\" data-id=\"57589b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smappen te ofrece datos demogr\u00e1ficos pensados para que puedas tomar decisiones sobre territorios con total confianza. Los conjuntos de datos seleccionados se actualizan autom\u00e1ticamente y se aplican directamente a cada territorio, para que tu an\u00e1lisis refleje siempre la situaci\u00f3n m\u00e1s reciente de la poblaci\u00f3n y del mercado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1968b00\" data-id=\"1968b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e02506c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e02506c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_demographics_smappen.gif\" class=\"attachment-large size-large wp-image-13199\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a3db580 e-flex e-con-boxed e-con e-parent\" data-id=\"a3db580\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6821c6 elementor-widget elementor-widget-html\" data-id=\"e6821c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  SMAPPEN \u2014 Consumer & Population Data \u2014 full 8-card grid with flag tooltips\n  Drop-in WordPress Custom HTML block.\n  Tooltips are CSS-only (no JS).\n--><section class=\"sds-demog\"><style>.sds-demog {\n    --v:   #4D167C;\n    --vl:  #EDEFFB;\n    --n:   #1F1735;\n    --lav: #8942C6;\n    --mid: #4A4A6A;\n    --mut: #6B6B8A;\n    --bdr: rgba(77,22,124,0.10);\n    --fh:  'League Spartan', sans-serif;\n    --fb:  'Mulish', sans-serif;\n    --r:   16px;\n  }\n\n  .sds-demog {\n    padding: 80px 24px;\n    background: #ffffff;\n    font-family: var(--fb);\n  }\n  .sds-demog__inner {\n    max-width: 1200px;\n    margin: 0 auto;\n  }\n\n  \/* \u2500\u2500 Header \u2500\u2500 *\/\n  .sds-demog__eyebrow {\n    display: inline-block;\n    font-family: var(--fh);\n    font-size: 11px;\n    font-weight: 700;\n    letter-spacing: 0.10em;\n    text-transform: uppercase;\n    color: var(--lav);\n    margin-bottom: 10px;\n  }\n  .sds-demog__title {\n    font-family: var(--fh);\n    font-size: clamp(24px, 3vw, 34px);\n    font-weight: 700;\n    color: var(--n);\n    margin: 0 0 12px;\n    line-height: 1.15;\n  }\n  .sds-demog__sub {\n    font-size: 15px;\n    color: var(--mid);\n    line-height: 1.7;\n    max-width: 580px;\n    margin: 0 0 44px;\n  }\n\n  \/* \u2500\u2500 Grid \u2500\u2500 *\/\n  .sds-demog__grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 14px;\n  }\n  @media (max-width: 1024px) { .sds-demog__grid { grid-template-columns: repeat(2, 1fr); } }\n  @media (max-width:  540px) { .sds-demog__grid { grid-template-columns: 1fr; } }\n\n  \/* \u2500\u2500 Card \u2500\u2500 *\/\n  .sds-demog__card {\n    background: var(--vl);\n    border: 1px solid var(--bdr);\n    border-radius: var(--r);\n    padding: 26px 22px 22px;\n    display: flex;\n    flex-direction: column;\n    transition: box-shadow .2s, transform .2s;\n  }\n  .sds-demog__card:hover {\n    box-shadow: 0 8px 32px rgba(77,22,124,0.11);\n    transform: translateY(-3px);\n  }\n\n  .sds-demog__icon {\n    width: 42px;\n    height: 42px;\n    background: #fff;\n    border-radius: 10px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n    font-size: 20px;\n    margin-bottom: 14px;\n    box-shadow: 0 2px 8px rgba(77,22,124,0.09);\n    flex-shrink: 0;\n  }\n  .sds-demog__card-title {\n    font-family: var(--fh);\n    font-size: 18px;\n    font-weight: 700;\n    color: var(--n);\n    margin: 0 0 6px;\n    line-height: 1.2;\n    text-transform: none;\n  }\n  .sds-demog__card-desc {\n    font-size: 13px;\n    color: var(--mid);\n    line-height: 1.65;\n    margin: 0 0 18px;\n    flex: 1;\n  }\n\n  \/* \u2500\u2500 Flag row \u2500\u2500 *\/\n  .sds-demog__flags {\n    display: flex;\n    align-items: center;\n    gap: 5px;\n    flex-wrap: wrap;\n    margin-top: auto;\n  }\n\n  \/* \u2500\u2500 Flag pill \u2500\u2500 *\/\n  .sds-ff {\n    position: relative;\n    display: inline-flex;\n    align-items: center;\n    gap: 3px;\n    padding: 3px 8px 3px 4px;\n    background: #fff;\n    border: 1px solid var(--bdr);\n    border-radius: 99px;\n    cursor: default;\n    box-shadow: 0 1px 4px rgba(77,22,124,0.07);\n    transition: box-shadow .15s, border-color .15s;\n  }\n  .sds-ff:hover {\n    box-shadow: 0 3px 12px rgba(77,22,124,0.14);\n    border-color: rgba(77,22,124,0.22);\n  }\n  .sds-ff__emoji {\n    font-size: 15px;\n    line-height: 1;\n    width: 20px;\n    height: 20px;\n    display: flex;\n    align-items: center;\n    justify-content: center;\n  }\n  .sds-ff__label {\n    font-family: var(--fh);\n    font-size: 10px;\n    font-weight: 700;\n    letter-spacing: 0.05em;\n    color: var(--mid);\n  }\n\n  \/* \u2500\u2500 Tooltip \u2500\u2500 *\/\n  .sds-ff__tip {\n    position: absolute;\n    bottom: calc(100% + 8px);\n    left: 50%;\n    transform: translateX(-50%) translateY(4px);\n    background: var(--n);\n    color: #fff;\n    font-family: var(--fb);\n    font-size: 11px;\n    line-height: 1.55;\n    white-space: nowrap;\n    padding: 8px 12px;\n    border-radius: 8px;\n    box-shadow: 0 4px 16px rgba(31,23,53,0.22);\n    pointer-events: none;\n    opacity: 0;\n    transition: opacity .18s, transform .18s;\n    z-index: 20;\n  }\n  .sds-ff__tip strong {\n    display: block;\n    font-weight: 700;\n    margin-bottom: 1px;\n  }\n  .sds-ff__tip span {\n    opacity: 0.7;\n    font-size: 10.5px;\n  }\n  \/* caret *\/\n  .sds-ff__tip::after {\n    content: '';\n    position: absolute;\n    top: 100%;\n    left: 50%;\n    transform: translateX(-50%);\n    border: 5px solid transparent;\n    border-top-color: var(--n);\n  }\n  \/* show *\/\n  .sds-ff:hover .sds-ff__tip {\n    opacity: 1;\n    transform: translateX(-50%) translateY(0);\n  }\n  \/* edge corrections *\/\n  .sds-ff--edge-l .sds-ff__tip               { left: 0; transform: translateY(4px); }\n  .sds-ff--edge-l .sds-ff__tip::after        { left: 14px; transform: none; }\n  .sds-ff--edge-l:hover .sds-ff__tip         { transform: translateY(0); }\n  .sds-ff--edge-r .sds-ff__tip               { left: auto; right: 0; transform: translateY(4px); }\n  .sds-ff--edge-r .sds-ff__tip::after        { left: auto; right: 10px; transform: none; }\n  .sds-ff--edge-r:hover .sds-ff__tip         { transform: translateY(0); }\n\n  \/* \u2500\u2500 Screen-reader \/ crawler only \u2500\u2500 *\/\n  .sr-only {\n    position: absolute;\n    width: 1px;\n    height: 1px;\n    padding: 0;\n    margin: -1px;\n    overflow: hidden;\n    clip: rect(0,0,0,0);\n    white-space: nowrap;\n    border: 0;\n  }\n\n<\/style><div class=\"sds-demog__inner\"><span class=\"sds-demog__eyebrow\">Cobertura de datos<\/span><h2 class=\"sds-demog__title\">Datos de consumidores y poblaci\u00f3n<\/h2><p class=\"sds-demog__sub\">Todo lo que necesitas para dimensionar y validar territorios de franquicia: desde demograf\u00eda e ingresos hasta vivienda y fuerza laboral.<\/p><div class=\"sds-demog__grid\"><!-- \u2500\u2500 Population \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83d\udc65<\/div><h3 class=\"sds-demog__card-title\">Poblaci\u00f3n<\/h3><p class=\"sds-demog__card-desc\">Por edad, g\u00e9nero y m\u00e1s.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Household \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83c\udfe0<\/div><h3 class=\"sds-demog__card-title\">Hogares<\/h3><p class=\"sds-demog__card-desc\">Por edad, g\u00e9nero y m\u00e1s.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Income \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83d\udcb5<\/div><h3 class=\"sds-demog__card-title\">Ingresos<\/h3><p class=\"sds-demog__card-desc\">Por medias y medianas, hogares y m\u00e1s.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Labor Force \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83d\udcbc<\/div><h3 class=\"sds-demog__card-title\">Fuerza laboral<\/h3><p class=\"sds-demog__card-desc\">Por situaci\u00f3n laboral, sector, ocupaci\u00f3n y m\u00e1s.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024), LODES (2023)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024), LODES (2023)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Commuting & Mobility \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83d\ude97<\/div><h3 class=\"sds-demog__card-title\">Trayectos y mobilidad<\/h3><p class=\"sds-demog__card-desc\">Por medio de transporte al trabajo, tiempo de trayecto entre el hogar y el trabajo e indicadores de teletrabajo.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024), LODES (2023)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024), LODES (2023)<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Housing and Dwellings \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83c\udfd8\ufe0f<\/div><h3 class=\"sds-demog__card-title\">Vivienda y alojamientos<\/h3><p class=\"sds-demog__card-desc\">Por tipo de vivienda, a\u00f1o de construcci\u00f3n, estado de ocupaci\u00f3n, valor de la vivienda o alquiler.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Ethnicity & Origin \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83c\udf0d<\/div><h3 class=\"sds-demog__card-title\">Etnia y origen<\/h3><p class=\"sds-demog__card-desc\">Por origen \u00e9tnico-racial e indicadores de ascendencia.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><\/div><\/div><!-- \u2500\u2500 Education \u2500\u2500 --><div class=\"sds-demog__card\"><div class=\"sds-demog__icon\">\ud83c\udf93<\/div><h3 class=\"sds-demog__card-title\">Educaci\u00f3n<\/h3><p class=\"sds-demog__card-desc\">Por nivel m\u00e1ximo de estudios alcanzado, estado de matriculaci\u00f3n y grupo de edad.<\/p><div class=\"sds-demog__flags\"><div class=\"sds-ff sds-ff--edge-l\" aria-label=\"United States \u2014 U.S. Census Bureau, ACS 5-year (2024)\"><span class=\"sds-ff__emoji\">\ud83c\uddfa\ud83c\uddf8<\/span><span class=\"sds-ff__label\">US<\/span><div class=\"sds-ff__tip\"><strong>U.S. Census Bureau<\/strong><span>ACS 5-year (2024)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Canada \u2014 Statistics Canada, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde8\ud83c\udde6<\/span><span class=\"sds-ff__label\">CA<\/span><div class=\"sds-ff__tip\"><strong>StatCan<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"United Kingdom \u2014 Office for National Statistics, Census 2021 (England, Wales, Northern Ireland), 2022 (Scotland)\"><span class=\"sds-ff__emoji\">\ud83c\uddec\ud83c\udde7<\/span><span class=\"sds-ff__label\">UK<\/span><div class=\"sds-ff__tip\"><strong>Office for National Statistics<\/strong><span>Census 2021 (ENG\/WAL\/NIR), 2022 (SCO)<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"Australia \u2014 Australian Bureau of Statistics, Census 2021\"><span class=\"sds-ff__emoji\">\ud83c\udde6\ud83c\uddfa<\/span><span class=\"sds-ff__label\">AU<\/span><div class=\"sds-ff__tip\"><strong>Australian Bureau of Statistics<\/strong><span>Census 2021<\/span><\/div><\/div><div class=\"sds-ff\" aria-label=\"France \u2014 INSEE, Recensement 2022\"><span class=\"sds-ff__emoji\">\ud83c\uddeb\ud83c\uddf7<\/span><span class=\"sds-ff__label\">FR<\/span><div class=\"sds-ff__tip\"><strong>INSEE<\/strong><span>Recensement 2022<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Belgium \u2014 Statbel, Census 2021\u20132023\"><span class=\"sds-ff__emoji\">\ud83c\udde7\ud83c\uddea<\/span><span class=\"sds-ff__label\">BE<\/span><div class=\"sds-ff__tip\"><strong>Statbel<\/strong><span>Census 2021\u20132023<\/span><\/div><\/div><div class=\"sds-ff sds-ff--edge-r\" aria-label=\"Spain \u2014 INE Census 2023 y 2021\"><span class=\"sds-ff__emoji\">\ud83c\uddea\ud83c\uddf8<\/span><span class=\"sds-ff__label\">ES<\/span><div class=\"sds-ff__tip\"><strong>INE<\/strong><span>Census 2023 y 2021<\/span><\/div><\/div><\/div><\/div><\/div><!-- \/grid --><p class=\"sr-only\">Smappen territory data sources by market:\n      United States \u2014 U.S. Census Bureau, ACS 5-year (2024), LODES (2023), ZBP (2023).\n      Canada \u2014 Statistics Canada (StatCan), Census 2021.\n      United Kingdom \u2014 Office for National Statistics (ONS), Census 2021 (England, Wales, Northern Ireland), Census 2022 (Scotland).\n      Australia \u2014 Australian Bureau of Statistics (ABS), Census 2021.\n      France \u2014 Institut National de la Statistique et des \u00c9tudes \u00c9conomiques (INSEE), Recensement 2022.\n      Belgium \u2014 Statbel, Direction g\u00e9n\u00e9rale Statistique, Census 2021\u20132023.\n    <\/p><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-571134b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"571134b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05da3eb\" data-id=\"05da3eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa0596 elementor-widget elementor-widget-text-editor\" data-id=\"5aa0596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49 Echa un vistazo a nuestra cobertura de datos detallada en el <strong><a href=\"https:\/\/www.smappen.com\/documentation\/\">Centro de ayuda<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95daef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95daef2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46a50fd\" data-id=\"46a50fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-467d6b2 elementor-widget elementor-widget-image\" data-id=\"467d6b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI-1024x683.png\" class=\"attachment-large size-large wp-image-13200\" alt=\"\" srcset=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI-1024x683.png 1024w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI-300x200.png 300w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI-768x512.png 768w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI-360x240.png 360w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_POI.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-17bc062\" data-id=\"17bc062\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c09fd9 elementor-widget elementor-widget-spacer\" data-id=\"9c09fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e95090 elementor-widget elementor-widget-heading\" data-id=\"0e95090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Encuentra nichos de mercado y identifica a la competencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53124c elementor-widget elementor-widget-text-editor\" data-id=\"f53124c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-guideflow-uid=\"1\">Smappen te muestra los negocios y servicios que operan en cada territorio a trav\u00e9s de datos detallados sobre puntos de inter\u00e9s (POI). Explora los POI directamente en el mapa para identificar a tus competidores directos, negocios complementarios cercanos y mercados desatendidos que a\u00fan no tienen cobertura. As\u00ed te resulta m\u00e1s f\u00e1cil detectar las zonas desatendidas y priorizar las \u00e1reas de expansi\u00f3n. Puedes descargar las listas de negocios para hacer campa\u00f1a y activarlas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adaab9d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"adaab9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e139b2\" data-id=\"7e139b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb97e83 elementor-widget elementor-widget-spacer\" data-id=\"cb97e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f6c1c elementor-widget elementor-widget-heading\" data-id=\"56f6c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Crea los indicadores que mejor se adapten a tu modelo de franquicia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd28e0a elementor-widget elementor-widget-text-editor\" data-id=\"cd28e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No hay dos redes que eval\u00faen los territorios de la misma forma. Los indicadores te permite combinar tus datos internos con datos demogr\u00e1ficos y de puntos de inter\u00e9s (POI) para crear indicadores personalizados que te ayuden a evaluar el potencial de cada territorio. Calcula el potencial de gasto de los consumidores, las tasas de penetraci\u00f3n o los ratios claves para evaluar y comparar territorios m\u00e1s r\u00e1pido. Visual\u00edzalos en forma de mapas de calor para identificar al instante \u00e1reas de alto potencial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2fd0a70\" data-id=\"2fd0a70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e3569 elementor-widget elementor-widget-image\" data-id=\"02e3569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-1024x486.png\" class=\"attachment-large size-large wp-image-13201\" alt=\"\" srcset=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-1024x486.png 1024w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-300x142.png 300w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-768x365.png 768w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-1536x730.png 1536w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-2048x973.png 2048w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/Smappen_MyMetrics-360x171.png 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4037a84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4037a84\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36f84da\" data-id=\"36f84da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab074d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1ab074d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-1024x576.gif\" class=\"attachment-large size-large wp-image-13202\" alt=\"\" srcset=\"https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-1024x576.gif 1024w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-300x169.gif 300w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-768x432.gif 768w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-1536x864.gif 1536w, https:\/\/www.smappen.com\/wp-content\/uploads\/2026\/01\/GIF_Smappen_Hubspot-360x203.gif 360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3017943\" data-id=\"3017943\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a9f9e elementor-widget elementor-widget-spacer\" data-id=\"d9a9f9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b64ae elementor-widget elementor-widget-heading\" data-id=\"b8b64ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Asigna tus datos internos directamente a tus territorios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4058f8f elementor-widget elementor-widget-text-editor\" data-id=\"4058f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smappen te permite situar a tus clientes potenciales, clientes y datos internos directamente en tus territorios. Al conectar tu CRM o importar tus propios conjuntos de datos, cada cliente potencial, cuenta o ubicaci\u00f3n pasa a formar parte de tu mapa. Gracias a la integraci\u00f3n nativa con HubSpot y a la flexibilidad a la hora de importar datos, tu mapa refleja tus territorios tal y como funcionan en la realidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b11728 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b11728\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b996659\" data-id=\"b996659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbff58f elementor-widget elementor-widget-spacer\" data-id=\"bbff58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02d0780 elementor-widget elementor-widget-heading\" data-id=\"02d0780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfNecesitas algo concreto?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b0c0b elementor-widget elementor-widget-text-editor\" data-id=\"e0b0c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smappen se basa en un conjunto de conjuntos de datos cuidadosamente seleccionados que cubren la mayor\u00eda de los casos de uso en materia de planificaci\u00f3n territorial, y siempre estamos abiertos a a\u00f1adir m\u00e1s. <br\/>\u00bfTienes alg\u00fan caso de uso concreto en mente? Hablemos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2253878\" data-id=\"2253878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c81cf4c elementor-widget elementor-widget-button\" data-id=\"c81cf4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/meetings.hubspot.com\/ayman-jaouilani\/from-website-ayman\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pide una demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f238410 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f238410\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998ed99\" data-id=\"998ed99\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac5a0d8 elementor-widget elementor-widget-heading\" data-id=\"ac5a0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Prueba Smappen gratis<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d388486 elementor-widget elementor-widget-text-editor\" data-id=\"d388486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Explora los datos demogr\u00e1ficos, conoce tu mercado local y toma decisiones bien fundamentadas con datos en los que puedes confiar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d307a elementor-widget elementor-widget-global elementor-global-13513 elementor-widget-html\" data-id=\"e8d307a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Jquery and Jquery UI scripts are included in page Header --><!-- See WPCode plugin --><style>.ui-helper-hidden-accessible { display: none; }\n\n  .ui-menu {\n    list-style: none;\n    padding: 0;\n    margin-top: 2rem;\n    background: #ffffff;\n    color: #333333;\n    position: absolute;\n    border-radius: var(--main-dropdow-border-radius);\n    width: 100%;\n    box-shadow: 0 10px 15px -3px rgba(0,0,0,.1), 0 4px 6px -2px rgba(0,0,0,.05);\n  }\n\n  .address-search {\n    --primary-dark: #4D167C;\n    --grey-05: #f6f7fd;\n    --grey-03: #becadd;\n    --pink: #F51864;\n    --main-dropdow-border-radius: .375rem;\n    position: relative;\n    z-index: 10;\n    max-width: 600px;\n    margin: auto;\n  }\n  \/* Le widget en cours d'utilisation passe au-dessus des autres *\/\n  .address-search:focus-within { z-index: 20; }\n\n  .ui-menu-item:first-of-type .oui-dropdown-item {\n    border-top-left-radius: var(--main-dropdow-border-radius);\n    border-top-right-radius: var(--main-dropdow-border-radius);\n  }\n  .ui-menu-item:last-of-type .oui-dropdown-item {\n    border-bottom-left-radius: var(--main-dropdow-border-radius);\n    border-bottom-right-radius: var(--main-dropdow-border-radius);\n  }\n\n  .oui-dropdown-item:hover,\n  .oui-dropdown-item.ui-state-active {\n    background-color: var(--grey-05);\n    color: var(--secondary);\n  }\n\n  .oui-dropdown-item {\n    width: 100%;\n    cursor: pointer;\n    padding: .5rem 1rem;\n    display: flex;\n    align-items: center;\n    font-size: 16px;\n    font-weight: 500;\n    color: var(--e-global-color-text);\n    border: none;\n    background-color: transparent;\n  }\n\n  .oui-dropdown-icon { width: 24px; 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}\n  .address-search .address-btn:hover,\n  .address-search .address-btn:focus-visible {\n    background: #ce024d;\n    color: #fff;\n    animation: none;\n  }\n\n  .address-search .address-arrow { transition: transform .2s; }\n  .address-search .address-btn:hover .address-arrow { transform: translateX(4px); }\n\n  .address-search .address-search-icon { display: none; }\n\n  @keyframes addr-pulse {\n    0%   { box-shadow: 0 0 0 0 rgba(245, 24, 100, .45); }\n    70%  { box-shadow: 0 0 0 12px rgba(245, 24, 100, 0); }\n    100% { box-shadow: 0 0 0 0 rgba(245, 24, 100, 0); }\n  }\n\n  @media (max-width: 500px) {\n    .hide-mobile { display: none; }\n    .address-search .address-input { padding-right: 70px; }\n    .address-search .address-btn span { margin-right: 0; }\n\n    .address-search .address-arrow { display: none; }\n    .address-search .address-search-icon { display: block; }\n  }\n\n  @media (prefers-reduced-motion: reduce) {\n    .address-search .address-btn { animation: none; }\n  }\n<\/style><div class=\"address-search\" data-locale=\"es\"><div class=\"address-field\"><svg class=\"address-pin\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\n         stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M21 10c0 7-9 13-9 13s-9-6-9-13a9 9 0 1 1 18 0z\"><\/path><circle cx=\"12\" cy=\"10\" r=\"3\"><\/circle><\/svg><input class=\"geocoder oui-input address-input\" type=\"search\" name=\"search\"\n           placeholder=\"Puerta del Sol, Madrid\"\n           autocomplete=\"off\" autocorrect=\"off\" autocapitalize=\"off\" spellcheck=\"false\"\n           data-lpignore=\"true\" data-1p-ignore data-form-type=\"other\"\n           aria-label=\"Buscar una direcci\u00f3n\"><a class=\"address-btn\" href=\"#\" title=\"Analizar mi zona\" role=\"button\" aria-label=\"Analizar mi zona\"><span class=\"hide-mobile\">Analizar mi zona<\/span><svg class=\"address-arrow\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n           stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"><\/path><\/svg><svg class=\"address-search-icon\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n           stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"11\" cy=\"11\" r=\"7\"><\/circle><path d=\"M20 20l-4.35-4.35\"><\/path><\/svg><\/a><div class=\"autocomplete-dropdown\"><\/div><\/div><\/div><script nowprocket data-no-optimize=\"1\" data-no-defer=\"1\" data-cfasync=\"false\">\/* ---------- Placeholder anim\u00e9 ---------- *\/\n(function () {\n  const examples = [\n    \"Puerta del Sol, Madrid\",\n    \"Passeig de Gr\u00e0cia 43, Barcelona\",\n    \"Plaza del Ayuntamiento, Valencia\",\n    \"Avenida de la Constituci\u00f3n, Sevilla\"\n  ];\n  const cursor = \"|\";\n  const reduceMotion = window.matchMedia(\"(prefers-reduced-motion: reduce)\").matches;\n\n  function animate(input) {\n    let i = 0, pos = 0, deleting = false;\n\n    function busy() {\n      return document.activeElement === input || input.value;\n    }\n\n    function tick() {\n      if (busy()) {\n        input.placeholder = \"Buscar una direcci\u00f3n\";\n        pos = 0; 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Datos demogr\u00e1ficos en los que puedes confiar Smappen te ofrece datos demogr\u00e1ficos pensados para que puedas tomar decisiones sobre territorios con total confianza. Los conjuntos de datos seleccionados se actualizan autom\u00e1ticamente y se aplican directamente a cada [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":[],"meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"use-case":[],"class_list":["post-13198","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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